You avoid single use plastic, so why buy single use clothing?
There are over 35,000 South Asian weddings annually in the UK alone. And we all know that Asian weddings are rarely ever a small affair. No one wants to be seen in the same outfit twice so this unfortunately leads to an extreme level of fashion wastage – something that is increasingly impacting the environment more and more every year.
In fact, three-fifths of all garment articles are either disposed of in landfill or burnt annually, according to a McKinsey report.
We believe in a world where you have total freedom to express yourself via the designs you love without harming the planet. Circular models of fashion are more sustainable by design, and by introducing a platform for people to lease and lend their South Asian wardrobe, we’re prolonging the life cycle of each garment.